Ericsson Nikola Tesla Active Role at MWC 2014

The most important telecommunication event, Mobile World Congress, is the right place to get acquainted with the demo applications, which show the possibilities the future brings. With this intention, Ericsson presented a series of new interesting novelties, and we highlight only the most important ones:  extremely fast mobile broadband access, debuts in the segments of LTE Advanced Carrier Aggregation and Coordinated Radio Access Network, Global Network Operations Center with live data from live network, the latest solutions in LTE Broadcast and digital signing, and, for the first time, Ericsson thin modems.

Ericsson Nikola Tesla shares the Ericsson vision of Networked Society, in which everything that can benefit from being connected will be connected. Thus, at Mobile World Congress, in addition to presenting the collaboration with Vipnet on implementing Ericsson PSI Coverage Solution, on which we reported yesterday; demo applications were presented, in which Ericsson Nikola Tesla experts from the Media and Applications department participated on preparation and development. Ericsson Nikola Tesla delegation, led by the Ericsson Nikola Tesla President, Gordana Kovačević, MSc, together with the Company's Customers and Partners, visited Ericsson Hall, where numerous media activities took place.

In TV zone, a demo regarding Multiscreen Management Platform (MMP) was presented. This platform enables the operator to get an insight in the network behavior and possible problems of congestion, thus leading to a lower IPTV service quality. In such case, an apology follows, with the offer of free content, thus contributing to the greater satisfaction and keeping the subscribers. In addition, based on the analysis in the case of traffic congestion, it is possible to improve the service with premium subscribers, by transferring them to a region with  less traffic, thus achieving a greater service quality. But, it does not end here. Ericsson solution, based on the subscriber preference analysis, offers a targeted and personalized advertising, regardless of the access. Therefore, for example, if you ask for information on content of your interest via IPTV, the content might be received on your mobile phone or any other device, and you can easily pay via TV device.

In M-Commerce zone, a payment solution was presented, that integrates Ericsson Radio Dot System and Ericsson Wallet Transaction Platform via telecommunication networks. Ericsson Radio Dot System is a result of a two year research and development and 14 patents. It enables a high quality of mobile broadband access and video services in interiors, as a response to the current challenges in the network coverage. In this case, it is used to enable a safe payment to a minor number of users in a store, based only on their mobile phone device (which does not even has to be a smartphone, in comparison to competitors’ solutions, where it is necessary) within range of this minor antenna module.

Communications Ericsson Nikola Tesla