Trends in Telecommunications, Technology and Media

A traditional conference, organized by PwC Croatia and business weekly Lider, Trends in Telecommunications, Technology and Media (TMT), again was a gathering point of all the leaders from the telecom sector and those related to communications, media and business, based on ICT.

On the conference, the newest industry research was presented on key trends in technology, media and telecommunication sector in 2015, highlighting the business model change due to digitalization. The following problems were addressed: lack of innovativeness in the telecom sector, global sector consolidation and its influence on the southeast Europe and changes in TMT ecosystems and customers’ habits.

In the panel, attended by telecom operator leaders in Croatia, participated Davor Tomašković, HT, President of the Management Board (CEO), Jiří Dvorjančanský, Vipnet CEO & CMO, Viktor Pavlinić, Tele2 Management Board Member and Saša Kramar, Iskon Internet CEO. The discussion was about how the leading telecom companies in Croatia deal with market trends, regulatory challenges, changes in customers’ habits and expectations, and plans for 2015 together with main strategic challenges.

Digital panel was focused on the use of digitalization in other sectors for creation of innovative business models based on ICT solutions with which they achieve competitive advantage on the markets and offer customers new experience. Participants of the panel were Milan Živković, Strategy and Business Development Director in Ericsson Nikola Tesla, Benedikt Schmaus, PwC partner in the area of digital business for end users and retail, Dimitrije Trbović, AutoZubak CEO and Stjepan Roglić, Orbico director. Participants agreed on the opinion that the use of contemporary ICT solutions is essential for survival on the market and that the technology is the business development engine. They talked about their experiences with digitalization and innovative business models based on digital solutions with which they have improved their business and achieved competitive advantage. Milan Živković pointed out: The development of technology today enables new ways of doing business. ICT changes life and industry. We are doing business digitally in Ericsson Nikola Tesla for several years now. It is a key to see business processes in a new light and to develop strategy based on innovations and to manage the ecosystem in that way. Every process can benefit from digitalization, whether is it about more efficient business, new business models or new customers. Today companies have huge possibilities in front of themselves, and the most successful ones are those which started with digitalization first. I hope that other Croatian companies will go in this direction.
 
Company Communications Ericsson Nikola Tesla