Networked lifestyle rapidly becoming mainstream

Globally, 82 percent of consumers are moving toward a networked lifestyle, with heavy users of the internet, the netizens, leading the way. The countries with the highest proportion of netizens among their populations are Chile (32 percent), South Korea (29 percent), and Brazil (28 percent). Conversely, 18 percent of consumers globally do not participate in the networked lifestyle, even though a large proportion of them aspire to become socially networked.